Facebook Lead Generation for Coaches and Consultants

Join groups where your ideal clients hang out, not other coaches. If you are a fitness coach, join weight loss groups. If you are a business coach, join entrepreneur groups. Comment with genuine help on posts where people share struggles. Save engaged prospects as leads.

Share transformation stories, quick wins, and behind-the-scenes of your coaching process. Post polls and questions that get engagement. The goal is to demonstrate expertise and approachability. Avoid long sales posts that nobody reads.

After engaging in a group, send a DM: acknowledge something specific they shared, offer a quick insight, then ask if they would like to chat more. Keep the first DM about them, not you. Once rapport is built, invite them to a discovery call.

Engaged, DM Started, Building Rapport, Discovery Call Invited, Call Scheduled, Call Completed, Proposal Sent, Client Won, Declined. You can simplify to fewer stages depending on your process.

MyFBleads dashboard shows your conversion funnel: total leads, contacted, responded, and deals won. Track which groups and content types produce the most discovery calls. Focus on the highest-converting sources.

Start with 5 to 10 meaningful interactions per day. Quality matters more than volume. One genuine conversation that leads to a discovery call is worth more than 50 generic comments. Track your time per lead to find the right balance.

Most coaches who follow a consistent engagement strategy get their first client from Facebook within 30 to 60 days. The key is daily activity. Coaches who engage every day build momentum. Those who do it sporadically struggle.