Facebook Lead Generation for Real Estate Agents

Join local community groups, neighborhood groups, homebuyer groups, real estate investor groups, and relocation groups. The best groups have active engagement and members who match your target market. Focus on 3 to 5 groups and become a known, helpful member.

Post your listings on Marketplace and respond quickly to inquiries. When someone messages about a property, save them as a lead in MyFBleads with the property details in notes. Even if that property does not work out, you now have a buyer lead in your pipeline.

Share market updates, just-listed and just-sold posts, homebuyer tips, neighborhood spotlights, and personal stories about helping clients. Content that educates or entertains generates more engagement than direct sales pitches.

Create a pipeline with stages: New Lead, Initial Contact, Needs Assessment, Showing, Offer, Under Contract, Closed. Create a second pipeline for sellers: Listing Inquiry, CMA, Listing Agreement, Active, Pending, Sold. Use tags for property type and price range.

Use MyFBleads follow-up reminders to stay consistent. Space follow-ups 2 to 3 days apart. Reference something specific about their search. Ask a question rather than pitching. Share a helpful resource like a market report or neighborhood guide.

Target 10 to 20 new leads per week from organic Facebook activity. Quality matters more than quantity. A focused list of engaged prospects converts better than hundreds of cold names. Track your conversion rate from lead to client to optimize.

Most agents see their first lead within the first week of active group participation. Converting leads to clients typically takes 30 to 90 days depending on the market. Consistency is key. Agents who prospect daily see compounding results after 2 to 3 months.