Facebook Lead Generation for Insurance Agents

Local community groups, new homeowner groups, new parent groups, small business owner groups, and financial planning groups. Look for life events that trigger insurance needs: home purchases, new babies, business launches, and retirement planning.

Share educational content about coverage gaps, seasonal tips like hurricane preparedness, myth-busting posts about insurance, and stories about claims you helped process. Position yourself as a knowledgeable resource, not a salesperson.

When someone mentions a life event, comment with genuine congratulations and one helpful tip related to insurance. For example: "Congrats on the new home! One tip: make sure your coverage starts before closing day." Then DM them with a more detailed offer to help.

Use MyFBleads with tags for insurance type: Auto, Home, Life, Health, Business. Create pipeline stages like Prospect, Contacted, Needs Analysis, Quote Sent, Follow Up, Application, Bound. Set follow-up reminders for each stage.

Day 1: Initial helpful comment and DM. Day 3: Follow up with a relevant tip or article. Day 7: Offer a free coverage review. Day 14: Check in briefly. Day 30: Send a market update. Use MyFBleads reminders to automate this timing.

Agents who actively participate in 3 to 5 groups and save 10 or more leads per week typically close 2 to 5 policies per month from Facebook within 90 days. Results depend on your market, product, and follow-up consistency.