Cold DM Templates That Actually Get Replies

Effective cold DMs reference something specific about the recipient, ask a question instead of pitching, and keep it short. Under 3 sentences for the first message. The goal is to start a conversation, not close a deal. Personalization is the difference between a reply and being ignored.

Reference something you genuinely noticed about them. Examples: "Hey {{first_name}}, saw your post about {{topic}} in {{group_name}}. That really resonated." or "Your comment about {{topic}} was spot on. Quick question..." Never open with "Hey, can I ask you something?" or "Hi, I have an opportunity."

First message: 1 to 3 sentences maximum. Second message: 2 to 4 sentences with a clear question. Third message: 3 to 5 sentences with a soft call to action. Shorter messages get higher reply rates because they feel like a conversation, not a pitch.

Create message templates with variables like {{first_name}} and rotation syntax like {hey|yo|hi|what's up}. Each lead gets a slightly different message. You can also create multiple full variants and the system rotates between them.

If no reply after 3 days: send a short follow-up with a new hook. After 7 days: try a different angle or share something valuable. After 14 days: one final attempt with a direct question. After that, move to your nurture list and engage with their content instead.

AI combined with templates gives the best results. Use templates as a framework and let AI personalize each message using the lead's profile data. In MyFBleads, AI reads the lead's name, notes, tags, and context to generate unique messages that follow your preferred style.

Personalized cold DMs on Facebook typically get 15 to 30 percent reply rates. Generic copy-paste messages get 2 to 5 percent. The difference is entirely in personalization and relevance. AI-generated personalized messages consistently outperform manual templates.